This safety campaign is 100% based on emotions. The goal was to reach over 65 plants accross the world with a campaign translated in 14 different languages. Its great success results from the fact that it does not point out any gender or race. Employees recognize with humour common behaviours in their work environement. The simplicity of the message and characters guarantees a high level of awareness.
©illustration+Creative Direction, Thomas Martin Jedrzejak